Fake It Until You Make It Does Not Work In The Long-Term

Fake It Until You Make It Does Not Work In The Long-Term

“Fake it until you make it!”

How often have you heard this age-old maxim from the personal-development gurus over the years? If you’re like me, and countless others, you’ve not only heard it, at one point you probably applied it.

So, how did that work out for you?

In my personal experience with this, which also includes researching its effects with clients and many others over the years, faking it until you make it is akin to a nice warm shower or a bath. It feels good for the moment, but it’s temporary. Not surprisingly, it’s the same issue with so much that has come out of the personal development world over the past sixty to seventy years; both in the spiritual and entrepreneurial communities.

Understanding the issue with “fake it until you make it” and other ‘feel good’ quotes is crucial for today’s heart-centered, conscious-minded entrepreneurs, especially when it comes to joyously scaling your consciousness while profitably scaling your business.


There’s some definitive truth and highly valuable wisdom that’s shared in the personal development world. But as is often the case with inspiring quotes shared on social media, this truth and wisdom usually comes with little to no context behind it. This leaves many people feeling inspired in the moment but highly unprepared for the realities of acting upon that inspiration.

Left with little more than a quote, over the years millions of heart-centered, conscious-minded entrepreneurs have scuttered off to fulfill their unique destiny only to hit a creative and financial wall of endless frustration when the spell of the motivational quote wears off. I experienced this many years ago.

When I was first scaling my business and embarking on a speaking career in the early 2000s, applying the “fake it until you make it” concept helped pump myself up during difficult stretches of my early journey. For instance, it came in handy when I felt an overwhelming wave of anxiety wash over me before speaking publicly at a big event or when I was the focal point of an important meeting.

For reasons that would take years for me to fully understand, I never felt aligned with this even when the application of the quote seemed to work. So, if this seems to work when we need it to, what’s the real issue with “fake it until you make it”?


“Fake it until you make it” is a flimsy band-aid that does the opposite of what it’s believed to do. “Fake it until you make it” bypasses our heart and suppresses the core wounds and unworthiness issues that we must be willing to face in order to fulfill our Soul’s purpose and unleash our inspired voice.

Therefore, when we do ‘make it’ and we no longer feel the need to ‘fake it’ guess what happens next? All that shit we hid from ourselves while faking it rises to the surface.

Faking it will not help you at this point because, from a standpoint of success, you would have already made it. Now what? That’s when the reality of looking inward and scaling your consciousness cannot be avoided.


“Fake it until you make it” is more than just a motivational slogan of the patriarchal mindset. It’s a dark spell that places you under hypnosis. You believe you’re empowered in the moment you need it, but it’s a dangerous illusion. That’s because you start to rely on this way of being seen and heard in the world but in doing so, you’re forsaking the power of your true self, and thus, you’re scaling your business on a house of cards.

In our new Golden Age of Unity Consciousness and Divine Feminine Christ consciousness, there’s no room or need for faking anything. It does not serve your destiny, nor does it serve the very people your business is designed to help. Perhaps a new slogan is needed to replace, “fake it until you make it”.

In this case, a slogan that speaks more to the authenticity and uniqueness of being who you are by loving who you are in every moment, even when you don’t feel you deserve it. Therefore, instead of faking it until you make it, how about the following:

“Love yourself until you make it. And when you make it, Love yourself even more.”

From my inspired voice to yours.

Peter Clark Nelson


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